Ariat International has announced plans to expand its regional headquarters in Fort Worth, Texas. The expansion is expected to create 150 new jobs and bring more than $8.9 million in capital investment to the area. Ariat International specializes in designing and selling equestrian footwear and apparel.
To support the project, the company will receive a $1.5 million grant from the Texas Enterprise Fund (TEF), which provides performance-based grants for business relocations or expansions when Texas competes with other states for new jobs and investment.
Governor Greg Abbott commented on the announcement: “Texas is the land of economic freedom and opportunity. That’s why Texas is the No. 1 state in the nation for attracting new business investment and creating good-paying jobs. With Ariat’s $8.9 million expansion of their regional headquarters in Fort Worth, this significant investment brings 150 new jobs for hardworking Texans in North Texas and showcases the strength of our state’s economy. With a skilled and growing workforce and the best business climate in America, Texas is where businesses innovate and people thrive.”
Beth Cross, Co-founder and CEO of Ariat International, said: “Fort Worth and the State of Texas have been an incredible partner in Ariat’s growth, and we’re proud to expand our presence here with this investment. Creating 150 new jobs in the community is especially meaningful to us, and we’re committed to building opportunities that strengthen both Ariat and Fort Worth for the long term.”
Senator Tan Parker also highlighted the importance of this development: “Ariat International’s expansion is a tremendous win for Fort Worth and all of North Texas. This significant investment creates new jobs and opportunities, fuels our region’s growth, and underscores Texas’ standing as the best place in America to do business. I am grateful for Ariat’s commitment to our dedicated workforce and the strong partnerships that drive economic prosperity, strengthen local communities, and build a brighter future across Senate District 12 and the Lone Star State.”
Mayor Mattie Parker added: “Fort Worth is proud to welcome Ariat International’s continued investment in our community. This expansion strengthens our city’s position as a hub for innovation, logistics, and world-class brands, while creating quality jobs and opportunities for our residents.”
Robert Allen, President & CEO of Fort Worth Economic Development Partnership stated: “We are happy to welcome Ariat International to an even deeper relationship with Fort Worth. As a leader in equestrian sports brand products, Ariat is the perfect match for Fort Worth.”
The TEF program aims to attract companies considering sites outside Texas by offering incentives when they choose locations within the state.



