Old Parkland, a well-known site in Dallas finance circles, has expanded its office space with the addition of three new buildings. The 16-building compound now totals 842,000 square feet and remains recognized as an exclusive address for North Texas wealth.
Located at 3819 Maple Avenue near Reverchon Park, Old Parkland is described by Bloomberg as having a setting that resembles an Ivy League campus more than a traditional office park. The property features manicured oak trees, marble and wood-paneled interiors, and numerous artifacts. Developer Harlan Crow, who is part of the Trammell Crow real estate family, has filled the campus with unique items such as dinosaur eggs and presidential portraits. There is also a replica surgical amphitheater on site.
Former President George W. Bush maintains an office at Old Parkland. Prospective tenants are not able to apply directly; instead, they are invited or personally recruited to join the community.
The expansion coincides with Dallas seeing increased demand for high-end office spaces. Other projects in the area include Goldman Sachs building a $500 million campus and Bank of America adding a new tower. The region now has more finance jobs than Chicago or Los Angeles.
Despite these developments, high-quality space remains limited in Dallas. Family offices and private equity firms continue to seek exclusivity without large-scale developments. Crow Holdings’ headquarters is based within Old Parkland’s restored 1913 hospital campus, where rents are among the highest in Dallas. Reports indicate that the newly developed East Campus is already about 80 percent leased, including a recent lease by the New York Stock Exchange (NYSE) for 28,000 square feet dedicated to its Texas operations.
Old Parkland hosts approximately 450 lectures and debates each year in its underground chamber. Notable visitors have included Joe Biden, Rahm Emanuel, and Karl Rove. Austin-based founder Matt Weiss said after attending one lunch at Old Parkland he secured “a couple million” dollars in commitments for his AI startup along with several new contacts. Tenants note that simply having an address at Old Parkland signals access to important networks; amenities include features such as classical music played in parking garages.
Harlan Crow continues to influence the culture at Old Parkland even as his focus shifts more toward politics than development work. The careful approach to leasing new buildings aims to preserve what some describe as a country-club atmosphere—a contrast to broader market trends where Dallas office vacancies remain around 25 percent.
