North Texas country clubs are experiencing financial growth following a surge in golf’s popularity during the pandemic. According to the Dallas Business Journal, member-owned country clubs in the Dallas-Fort Worth area reported assets totaling more than $431 million, based on IRS filings.
Dallas Country Club led the region with $128.4 million in assets for 2023. Brook Hollow Golf Club near Love Field followed with $59.7 million, and Northwood Club in Far North Dallas reported $57.9 million. Dallas Country Club also ranked second in Texas by asset value and had the highest revenue among Texas clubs, earning $32 million last year, which placed it ninth nationally.
Across the United States, member-owned country club assets increased by 27 percent from 2020 to 2023, rising from a median of $1.4 million to $1.8 million. This growth is attributed both to an influx of new members during the pandemic and to significant investments as clubs compete to enhance their amenities.
Mark Kovacs, a private club adviser, said that clubs focusing on wellness and performance are seeing greater success as members seek facilities that cater to all age groups. “Luxury is shifting from material exclusivity to optimal health and time well spent,” Kovacs said.
Noah DiPasquale, founder of Epic Golf Club in Arizona, noted that this shift is transforming club campuses into retreats where members can spend entire weekends without leaving the grounds.
Nick Clark and Dawson Williams, founders of coworking company Common Desk, are developing a new club in Lake Highlands featuring a large pool, gym with yoga and pilates studios, spa amenities such as saunas and cold plunges, and two restaurants.
However, rising land values and water constraints present ongoing challenges for building new courses near major metropolitan areas. Existing clubs also face pressure to justify increasing membership dues. According to Chris Davis of Club Benchmarking, golf club membership costs rose by 9 percent from 2022 to 2023 and increased another 5 percent through mid-2025.
Industry analysts predict a slight decline in total course numbers through 2027 but expect recovery starting in 2028 as market conditions stabilize.
