Philip Morris International (PMI) U.S. has announced the launch of its “Invested in Responsibility” campaign, aimed at preventing youth access to nicotine products. The initiative includes a 10-point approach that provides tools and measures for immediate implementation, such as retailer training, enhanced ID-check technology, and marketing targeted only at adults.
The company emphasized the importance of collaboration among manufacturers, retailers, lawmakers, and community leaders in keeping nicotine out of the hands of individuals under 21. PMI U.S. highlighted efforts by Texas retailers who are checking IDs for anyone appearing under 30 and refusing to participate in straw purchases as examples of responsible practices.
“When companies like PMI U.S. work directly with retailers, it strengthens everyone’s efforts. It also shows that industry leaders and brick-and-mortar stores are serious about doing the right thing and invested in improving and strengthening local communities,” the statement said.
PMI U.S. also addressed ongoing challenges faced by adult smokers seeking alternatives to cigarettes. The company noted that about 28 million adults nationwide continue to smoke and may benefit from scientifically substantiated smoke-free products. However, PMI expressed concern that regulations such as flavor bans and increased taxes on smoke-free products could limit access to these alternatives for legal-age adults.
“In practice, [flavor bans] often remove less harmful, smoke-free options from the marketplace that adults rely on to transition away from cigarettes,” PMI stated. The company added that raising taxes on these products “lump[s] all products together and ignor[es] the continuum of risk they exist on – with cigarettes by far the most harmful, according to the FDA.”
PMI U.S. described its approach as balanced: supporting practical retail measures to prevent youth use while maintaining access for adults trying to switch from cigarettes. “It’s an approach backed by sound science, not fear and speculation,” according to PMI.
The company affirmed its commitment to partnering with retailers across Austin and Texas in support of policies designed both to protect minors and help adult smokers make informed choices.
