San Antonio Spurs Hall of Famer Tony Parker has reduced the asking price for his Central Texas estate to $19.5 million, as the property continues to seek a buyer in a challenging market.
The villa, which became widely known after web celebrity Kai Cenat stayed there for a month over the summer, was initially listed publicly in September at $20 million. The price reduction was confirmed by the Houston Association of Realtors.
Parker’s agent, Erwin Nicholas II, developed an unconventional marketing strategy by collaborating with Cenat after he requested a mansion rental for a month-long performance event. Nicholas has since used similar tactics for other high-profile listings, including Jeff Greene’s Beverly Hills estate priced at $195 million.
Despite its unique marketing approach and amenities described as including “a water park,” Parker’s home has struggled to attract buyers. Binkan Cinaroglu of Kuper Sotheby’s International Realty previously represented the property.
“We want to make sure that we represent the opportunity to negotiate,” Nicholas said regarding the recent price cut.
The luxury real estate market in Texas has seen increased stagnation this year. In September 2025, seven out of the ten most expensive homes on sale in Texas were relistings, reflecting slower movement compared to earlier months. The San Antonio and Austin metro areas have experienced high rates of canceled deals and declining home values during different periods this year. Additionally, housing supply across major Texas cities is approaching levels last seen after the recession.
“It’s a buyer’s market right now. There’s a lot of inventory, so something has to happen,” Nicholas commented when discussing expectations for 2026.
Bernard Uechtritz, founder of Icon Global and specialist in ranch sales, noted that custom luxury properties like Parker’s typically remain on the market longer than standard luxury homes at similar prices. He explained that it is difficult to determine if extended time on market means a listing is becoming stale: “There really is no one-size-fits-all. That said, if we list a unique property … we expect to complete a campaign for something unique and unusual in really no more than nine months.”
Uechtritz added: “It’d be very hard to write a one-size-fits-all kind of opinion on days on the market. I mean, if something is there for a year or two, that’s tough.”
