Unbridled Living, a senior housing firm based in Louisville, Kentucky, has acquired its first property in Texas. The company purchased The Reserve at North Dallas, a 273-unit senior housing community located at 12271 Coit Road. Following the acquisition, the property has been renamed Unbridled Living of Dallas.
JLL represented Unbridled Living in the transaction and also arranged financing for the purchase. Arrowmark Partners provided an acquisition loan with a three-year term and two optional 12-month extensions. Bridge Investment Group, headquartered in Orlando, Florida, was the seller.
The property was built in 2000 and includes amenities such as a game room, wellness center, salon, library, resident lounge and a putting green. It is situated about 12 miles north of downtown Dallas. According to JLL’s release, there are approximately 94,000 residents aged 65 or older within five miles of the facility.
This acquisition marks Unbridled Living’s second property; it also operates a senior housing community in Columbia, Missouri.
As baby boomers age across the United States, demand for senior housing continues to rise. To meet projected peak demand levels nationwide, analysts estimate that supply must increase by between 35,000 and 45,000 units each year. However, new construction starts remain at their lowest point since the Great Financial Crisis. National occupancy rates have recovered from pandemic lows and now stand steady at around 89 percent.
In Texas specifically, people aged 65 or older represent about 14 percent of the population—a figure growing faster than any other age group in the state. Between 2023 and 2024 alone this segment increased by nearly four percent. Projections suggest that those over age 65 could account for more than one-quarter of Texas’ population within ten years. There are currently about 64,000 senior living units statewide with another 2,500 under construction.
Despite positive trends supporting senior housing investments—such as an aging population—some large firms have struggled with their bets on this sector. Blackstone recently began liquidating its $1.8 billion investment in senior housing after losses exceeding $600 million. Other companies like Welltower and Sonida Senior Living continue to invest heavily in the asset class.
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